Jennifer Aniston explains perfume name change
Posted July 23, 2010on:
Jennifer Aniston has revealed that she changed the name of her new perfume because she discovered that a fragrance with a similar title was already on sale.
The former Friends actress spent months deliberating over the name of her debut scent and finally settled on calling it ‘Lolavie’, which means ”laughing at life”.
But as the launch date approached, marketing bosses realised the name was too similar to a fragrance by fashion designer Marc Jacobs, called ‘Lola’.
Speaking at the launch of the scent in London Aniston admitted that it was too late to rebrand the perfume with a different name, so she decided to call it simply ”Jennifer Aniston”.
“It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace. And at such a late hour, I didn”t want to postpone the launch so the only thing we could really clear was my name,” the Daily Star quoted her as saying.