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Bruce Willis launches own fragrance

Posted on: April 17, 2010

Actor Bruce Willis has launched his own fragrance.

According to Women’s Wear Daily, the 55-year-old actor’s perfume is expected to hit the stores in July.

Willis struck a deal with German cosmetics brand LR Health and Beauty Systems for the launch of his perfume, reports The Daily Express.

Other celebs that have their own brand of perfumes in the market are Beyonce, who launched her perfume Heat, Jennifer Lopez’s Blue Glow and 50 Cent’s Power.

Meanwhile, Bruce is expected to do a cameo with Sylvester Stallone and Arnold Schwarzenegger in the movie The Expendables that is slated for release in 2010.

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